Influential People in the World m". Commerce from 2002 to 2007, filed a lawsuit against matchmaking agency Kelleher International. "Relationshopping: Investigating the market metaphor in online dating". 24 Furthermore, knowing a large amount of superficial information about a potential partner's interests may lead to a false sense of security when meeting up with a new person. "When personal branding get too personal! "m Sued By Sour Love Seekers". "Cost Comparison: Internet Dating Sites". ArXiv : 1709.10478 c-ph.